A year of Pandemic has passed, and thanks to Ogilvy Consulting, and for the second consecutive year, this digital event was free for anyone interested in Behavioral Science. When Ogilvy introduced the …
Nudgestock2020 highlights
What an end of the week we had Nudgestock2020. 14 hours of leading talks, case studies and 'Side Tents'. This was, by far, the best Behavioral Science and Creativity Festival, we have seen so …
The BrainyTab Story
BrainyTab started as MyCognitiveBias a few months ago. While it was a very small, weekend project for my wife and I, it turned out to be quite popular, certainly more popular than we expected it to …
Understanding Mental Models and how to improve our experiences
Mental models are frameworks that give people a representation of how the world works. They allow you to view the world through different lenses and help find solutions to problems that might be out …
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Implementing Mental models and Maps in your life
There are many known mental models, but the best ones apply broadly to life and are useful in a wide range of situations. People aren’t born with an owner’s manual. A mental model is how you think …
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What are Cognitive Biases and Mental Models
Most of us hear about, read about and even fall for or use cognitive biases and mental models on our daily routine. You might just be new to this. That’s ok. It was new to me too but found the subject …
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